Who We Are

CEI Services, formerly known as Cleaning Experts, Inc., is a fully integrated facilities maintenance company. Our clients range from fully established organizations to emerging small businesses. The company began in Anniston, Alabama in February 2007 when CEO Kanada Simmons decided to further expand the foundational janitorial servicing he’d began with his father, Larry Simmons, CEO of Simmons & Simmons Janitorial. A few years later, Kanada envisioned a “one stop shop”, a company his customers could use to service their building both inside and out. Thus, Cleaning Experts expanded and encompassed a variety of additional services to include plumbing, concrete, construction, painting, and more! Soon after, a vision arose to offer services on the State and Federal level. In August 2016, CEI became Disadvantage Business Enterprises (DBE) certified and began projects with the Alabama Department of Transportation (ALDOT). Some of our notable clients include Kronospan, Homeland Security, Jacksonville State University, Corp of Engineers, Road and Rail, and Bridgewater. In 2018, our CEO was nominated for the Goldman Sachs award. The company’s name changed from Cleaning Experts Inc. to CEI Services in 2019 to reflect the multiple services that are offered. CEI Services continue to look forward to a future full of innovation and possibilities. No matter your need, we got you covered!

Meet our leadership team

Kanada Simmons,

President & CEO

Kanada began working for his family’s business, Simmons & Simmons Janitorial, when he was just 6 years old. Even as a young child, he learned the importance of hard work and perseverance. He was taught to sow the seeds of effort, nurture them, and eventually reap the rewards. By the time he turned 15, Kanada was already leading crews in stripping and waxing, and he oversaw various projects. In 2007, he established CEI Services (initially known as Cleaning Experts, Inc.), where he applied the entrepreneurial skills he had acquired throughout his life. His business is fueled by the deep passion he holds in his heart, evident in the looks of his eyes. Kanada serves as the driving force behind the success of CEI, embodying the motto of the renowned Nelson Mandela, “I never lose. I either win or learn.” This belief has become one of his many positive outlooks on life and business. Kanada has been recognized with numerous awards and certificates in both the community and business realms. Among them, the Coca-Cola Award for his significant contributions of time and money to the Munford Athletic Program holds a special place in his heart.

Originally from Clay County, Alabama, Kanada is a devoted family man who deeply values and respects family bonds, placing them above all else. He is happily married and has three sons. During his free time, he finds enjoyment in the world of motorcycling, both as a spectator and a participant. He also takes pleasure in supporting Auburn football and serving as a mentor to young men.

Rodney Groce,

Sr. President of Concrete Division

With over 27 years of hands-on experience, Rodney has established himself as a professional in the field of concrete work, catering to both residential and commercial clients. His extensive expertise encompasses a wide range of specialized areas, including layout building, foundation installation, wall formation, driveway and sidewalk installation, slab construction, decorative stamped concrete, and industrial flooring. Throughout his career, Rodney has successfully undertaken projects at various military bases and esteemed corporations such as Honda, Longhorn, Koch, Children’s Hospital, and the BJCC. Notably, he has also collaborated with renowned general contractors like Brasfield & Gorrie, Brice Construction, MSE Building Construction, and SoCo Contracting, engaging in joint ventures that have further enriched his wealth of experience.

Rodney is unwavering in his commitment to delivering top-notch craftsmanship and ensuring timely project completion. His dedication to quality workmanship is evident in every undertaking he embarks upon. When he’s not immersed in his professional endeavors, Rodney finds enjoyment in riding his Harley motorcycle and going fishing.

Caitlin Cobb

Office Manager

Caitlin is from the small town of White Plains, nestled just outside of Anniston, Alabama. Born and raised on a farm, she developed a strong work ethic and a deep appreciation for the beauty of rural life. 

With a diverse background in office settings and a proven track record in managerial roles, Caitlin’s professional journey has been marked by dedication and ambition. Her determination led her to graduate from White Plains High School in 2015, where she laid the foundation for her future success.

Following her high school education, Caitlin enrolled in Gadsden State Community College with aspirations of pursuing a career in the medical field, specifically radiology. However, her passion her business and marketing soon took precedence, prompting her to make a pivotal change of plans.

Beyond her professional endeavors, Caitlin finds love and joy in the company of her three fur babies: Miley, Luna, and Roscoe. When not immersed in her work or caring for her dogs, she enjoys spending quality time with her family and friends. Caitlin loves to be outdoors and go on adventures. And, of course, a little retail therapy never fails to put a smile on her face, as she enjoys the thrill of going shopping.

With a strong work ethic, a passion for business, and a warm personality, Caitlin continues to pursue her goals while cherishing the values instilled in her from her humble beginnings. Her unwavering dedication, coupled with her ability to adapt and excel, promises a bright and prosperous future as she leaves an indelible mark in the world of business.


Executive Assistant

Valentina is an integral member of the CEI Services team, bringing her dedication and multifaceted skills to the role of Executive Assistant since 2007. With her exceptional organizational abilities and attention to detail, she plays a crucial part in maintaining the smooth functioning of the internal office operations, from contract preparation to annual compliance. Valentina finds immense satisfaction in her work, particularly in the ever-changing and diverse nature of the services provided by CEI. Each day brings new challenges and opportunities for growth, ensuring that there is never a dull moment in her professional journey.

Born and raised in the town of State Line, Mississippi, Valentina’s roots have instilled in her a strong sense of community and determination. She pursued her higher education at Jacksonville State University and the University of Alabama at Birmingham.

While Valentina thrives in her role at CEI, she understands the importance of maintaining a healthy work-life balance. When she’s not immersed in office responsibilities, she cherishes quality time spent with her loving husband and children. Family holds a special place in her heart, and she finds joy in creating lasting memories with her loved ones. Additionally, Valentina is an avid reader. She also nurtures her adventurous spirit through travel, exploring new destinations and embracing diverse cultures. Real estate is another passion of hers, as she finds fascination in the ever-changing landscape of the property market.


Project Manager

Darrius Hawkins, a native of Atlanta, Georgia, is a dedicated professional in the field of facility maintenance. With a strong focus on leadership development and business management, Darrius possesses specialized expertise in these areas. Currently, he holds the position of Project Manager at CEI Services while also serving as the Chief Executive Officer of D. D. H. Services, LLC. Darrius is a true powerhouse within the workplace, known for his infectious positive attitude and unwavering energy, that inspires and motivates others to strive for success.

Beyond his professional commitments, Darrius has an outgoing personality. He is an avid golfer who likes to spend his free time on the fairways. Additionally, he cherishes moments spent with loved ones, whether it’s catching up with friends or sharing a delightful meal with family. Darrius embraces a well-rounded lifestyle that encompasses both professional fulfillment and personal pursuits.

Isaiah Simmons

Project Manager

Isaiah’s life is a testament to the fusion of military discipline, resilience, and a strong commitment to family. Having served as an Army combat medic and earning the title of sergeant during his deployment in Iraq, Isaiah exemplifies dedication to duty and a profound understanding of teamwork. Unfortunately, his military service resulted in disability, but Isaiah channeled his strength and leadership into serving his family’s business. For the past two years, he has held the position of project manager at CEI Services, bringing not only a wealth of experience but also embodying the values of inventory management, structural organization, safety coordination, and thoughtful implementation.

Isaiah’s favorite quote, “There can be no growth without hard steps taken,” encapsulates his approach to both military service and business endeavors. He brings this philosophy into every aspect of his work at CEI Services, fostering growth and progress while maintaining a strong foundation built on discipline and consideration. Isaiah’s journey from a sergeant in the Army to a dedicated project manager for his family’s business showcases his resilience, adaptability, and the indomitable spirit that defines his approach to life and work

Jazmyn Simmons

Project Manager

Jazmyn’s life story is one defined by a profound commitment to service and resilience. A seasoned Army combat medic and Afghanistan veteran, Jazmyn’s journey began in the crucible of war, where she selflessly served her country and demonstrated unwavering dedication to the well-being of her fellow soldiers. Unfortunately, her military service resulted in disability, yet Jazmyn’s resilience shone through as she transitioned to civilian life with a steadfast commitment to her family business.

For the past 7 years, Jazmyn has been an integral part of her family’s enterprise, channeling her passion for service into the growth and success of the business. Her role as a disabled veteran has not deterred her; instead, it has become a source of inspiration, motivating her to contribute to her family’s legacy at CEI Services. Alongside her hands-on experience, Jazmyn pursued academic excellence, earning a degree in Psychology from the University of Alabama at Birmingham (UAB). This unique blend of military service, dedication to family, and academic accomplishment defines Jazmyn’s holistic approach to life, making her a beacon of strength and inspiration for those around her.

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